December 2025

For years, physical flyers have always been the option for Singapore SMEs. Whether distributed at MRT stations, food courts, or HDB blocks, flyers were a simple and familiar way to get attention. But now customer behaviour has changed. With smartphone usage at nearly 93%, people today prefer scanning over carrying paper. They expect information to be fast, instant, and hassle-free. This change has created a new opportunity for Singapore SMEs: using QR codes to turn offline visibility into online conversions.

Why Singapore SMEs Should Start Using QR Codes?

Flyers may still work, but not the way they used to. Many people now prefer quick digital interactions instead of hassling themselves to carry physical materials. QR codes solve this problem by letting you keep your offline presence while shifting the next step online.

Recent data shows how powerful QR behaviour has become:

• 9 in 10 users engage with QR codes at least once a week
• 59% of smartphone users scan a QR code daily
• 28% scan QR codes weekly
• Only 4% rarely or never scan QR codes.

These numbers show one thing clearly: People are comfortable with QR codes because they offer speed, convenience, and direct access.

By shifting from “take this flyer” to “scan this code,” Singapore SMEs could reduce printing costs, waste, and manpower while still keeping their presence on the streets. This creates a cleaner process: customers get digital content instantly, and businesses get measurable results.

How QR Codes Increase Engagement and Conversions

1. Higher Engagement Rates
   With QR codes, SMEs can increase their click-through rate (CTR) up to 37%. People like scanning because it is immediate. One tap leads them to promotions, menus, booking pages, product details, reward campaigns, or as simple as giving a review or feedback.
   
   
2. Business Growth
   A recent study shows that 58% of businesses experienced revenue growth after integrating QR codes into their customer touchpoints. This includes promotions, coupons, sign-ups, product inquiries, and digital engagement campaigns.
   
   
3. Offline Signage Works Even Better with QR Codes
   QR codes turn every physical object into an interactive channel.
   
   You can place them on:
   • Roadshows
   • Posters
   • Storefronts
   • Table stickers
   • Banners
   • Food packaging
   • Delivery bags
   • Shopping bags

   When someone scans a code on a signboard or sticker, they take action immediately instead of “checking later.”

With QR codes, SMEs no longer rely on someone reading a flyer and remembering to visit later. A single scan moves them straight from offline to online, from interest to action.